Akbar Merchant
Feb 23, 2016

Tata Zica renamed Tiago

The Tiago will compete with the likes of the Celerio and Hyundai i10, reports Autocar India

Tata Zica renamed Tiago

Tata has renamed the Zica as Tiago.

The carmaker had earlier announced that it will rename the Zica hatchback owing to the unfortunate coincidence whereby the car's name sounded the same as a deadly virus that has recently affected millions in South America.

Following the announcement, the company had launched an online contest where the public could submit their choice of name for the small hatchback.

The contest resulted in narrowing down onto three names – Civet, Adore and Tiago, of which, the Tiago name has been finally given the green light.

(Source: Autocarindia.com)

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

29 minutes ago

Bumble removes ‘vow of celibacy’ ads following backlash

Bumble said it has heard criticism of the ad and is removing it from a global campaign.

17 hours ago

Unraveling brand boycotts: What are the top ...

Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.

17 hours ago

WPP chief exec Mark Read targeted by deepfake scammers

Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.

17 hours ago

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.