Tata Steel Corporate has appointed Hungama Digital Services to handle its digital mandate. The account was won following a multi-agency pitch.
Tata Steel Corporate is revamping its digital platforms - website, mobile application, and social media in order to achieve more brand interactions and overall reach, informed an agency statement.
Carlton D’Silva, CEO and CCO, Hungama Digital Services, added, “TATA Steel Corporate giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire HDS family. To be associated with the world's second-most geographically-diversified steel producer, operating in 26 countries and having a commercial presence in over 50 countries, in itself is an immense learning opportunity for us and we are all-set to deliver clutter breaking ideas with progressive communication.”
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No multi-agency pitch involved
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