JWT South Asia has appointed Mohit Hira as the CEO of Hungama Digital Services (HDS). Hira joined JWT India in November 2012. Since April 2013, he has been overseeing the group's digital initiatives, in addition to his role as the business lead on Airtel. Hira will now oversee HDS and JWT’s digital operations.
Colvyn Harris, CEO, JWT South Asia, said, "Mohit is well poised to take on this role, given his proficiency in creative, content and strategic planning along with his experience as a brand custodian. With his strong creative and digital capabilities, Mohit will be leading one of India’s highly awarded digital agencies that will continue to live up to being a ‘single source’ partner for our clients across all their digital platforms."
On his new role, Hira said, “I have been working closely with the team at Hungama Digital in the last few months and the opportunity of leading an extremely talented and committed team there was irresistible. Neeraj set up India’s leading digital agency ahead of its time and it has grown into a strong, respected company of creative technologists. I’m looking forward to partnering Neeraj and JWT in the mission to make HDS one of the most sought-after digital agencies in the region.”
Hira had joined JWT from NIIT. He has also worked with Contract Advertising and The Times of India Group. JWT acquired a majority stake in HDS in May 2012.