J. Walter Thompson South Asia has elevated Carlton D’Silva to the position of chief executive officer, Hungama Digital Services (HDS).
D'Silva will report to Tarun Rai, CEO, J. Walter Thompson South Asia.
He will continue to lead creative as chief creative officer. There was no CEO for HDS until the elevation. In his new role, D'Silva will oversee all six offices of HDS, including Hungama Promo Marketing, informed a J. Walter Thompson statement.
Rai said, “Carlton is a dynamic, creative leader with strategic capabilities, which makes him an ideal choice to head HDS. He is young, ambitious and has the drive to take HDS to the next level.”
D' Silva has spent close to 16 years with HDS.
Neeraj Roy, director on the board of HDS, and founder of Hungama, said, "We are delighted to elevate Carlton as the CEO. Apart from being one of the most experienced digital advertising professionals in India, Carlton has demonstrated tremendous leadership qualities in leading a team of top performers who have won accolades for their clients and given them innovative and sustainable solutions with impactful and engaging consumer interactions. In his new role, Carlton will prepare our clients from leveraging creative digital activations and transform their communities to transactions. I wish him all the very best, always."
D'Silva said, “Hungama Digital Services has evolved over the years and I have been privileged to be a part of this journey. We are at a sweet spot when it comes to digital marketing. HDS has proved that we have always stayed ahead of the curve when it comes to new ways of communication and I do believe we will keep surprising everyone through innovations and ideas. I hope to make good on the learnings over the years, take HDS to greater heights and set the benchmark in digital communication through technology and collaboration.”