Omnicom Media Group has bagged the digital mandate for Tata Motors Passenger Vehicles, following a multi-agency pitch.
The agency will set up a new bespoke unit, TATA@OMG, to manage the business.
Vivek Srivatsa, head – marketing,Tata Motors, said, “We have been focusing a lot on our digital marketing, keeping in line with the cars we are launching and the intended TG. We were looking for partners who could walk the talk with us and take our digital marketing to the next level. What the OMG team came up with is very disruptive, adding a new dimension to marketing in the current context as well as the future.”
Harish Shriyan, CEO, Omnicom Media Group India, said, “We’re extremely proud to add such an iconic brand like Tata to our client roster. We look forward to working with the team on continuing their momentum through sophisticated communications strategies and driving fresh growth for the brand.”
Sudhir Nair, MD, Omnicom Media Group India, added, “A Tata win is always prestigious and special. And it is especially rewarding to work with a legacy brand in a revival mode. The turnaround story of Tata Motors Passenger Vehicles is phenomenal. We are delighted to partner with them at such an interesting moment in their brand story. We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in automotive advertising.”