Famous Innovations has announced the appointment of Tarvinderjit Singh as creative head for its Delhi office. Singh moves from Contract Advertising where he was ECD.
He replaces Amit Shankar who recently moved on after a three-year stint with the agency, to join Hashtag Orange.
Raj Kamble, founder and CCO, Famous Innovations, said, "The expectations from a creative head today are high, as they need to strike the right balance between creativity, tech, entrepreneurship and culture. I genuinely believe that the best agencies in the world are built with creatives at the helm, but leading an agency and writing ads are two very different games. Tarvinder showed us that he brings that fortitude and talent both to the table and that's what made us believe in him. We're excited about how he's going to take the Delhi office to its next chapter and are all with him."
Singh said, "The world of advertising has become so complex and dynamic today, and I think that it's the independents that are best empowered to navigate this fluid world. That's why after 22 years with leading network agencies, I decided to make the jump to Famous. With a healthy hybrid culture already prevalent at the agency, I look forward to creating an environment that's relevant not just today, but even five years from now."
In a career spanning 22 years he has also worked with Cheil, McCann, Bates, Rediffusion, TBWA and Grey.
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