Taboola has expanded its leadership team with the appointment of Krishan Bhatia as chief business officer. In the newly created role, Bhatia will lead global sales and partnerships, with a mandate to drive revenue growth across the company’s product portfolio.
Bhatia will oversee commercial strategy spanning Taboola’s Realize performance advertising platform, its global network of publisher partnerships, CTV performance offering and generative AI products. The remit reflects Taboola’s push to strengthen its position in performance advertising beyond search and social, while deepening relationships with brands, agencies and media owners.
He joins with experience across technology and media businesses including Amazon and NBCUniversal. Most recently, Bhatia launched and led Amazon’s global video advertising business across Prime Video, Live Sports, Twitch and third-party programmers, serving as VP, Global Video Advertising and Partnerships. Prior to Amazon, he was president and chief business officer of NBCUniversal’s Global Advertising and Partnerships division, where he oversaw the company’s digital, streaming TV and advanced advertising operations.
Adam Singolda, CEO of Taboola, said, "Krishan is joining Taboola at a pivotal moment in our journey. We are redefining performance advertising on the open web and beyond. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. At the same time, DeeperDive is bringing generative AI directly to publishers in ways that are helping them innovate and thrive. The opportunity in front of us is massive."
Singolda added, "Krishan has helped build and scale some of the most important advertising businesses in the world at Amazon and NBCUniversal. He understands how to operate at scale, how to partner with brands and agencies, and how to execute with discipline. We’ve spent years building a powerful foundation for long term success, surpassing two billion dollars in revenue under the strong leadership of Eldad Maniv, our President and COO. With that momentum, I’m excited to welcome Krishan Bhatia to the team as our first Chief Business Officer and for what he will bring as we scale the company and take our go to market execution to the next level."
For Taboola, the appointment signals a sharpened focus on global go-to-market execution, cross-platform monetisation and performance accountability. As advertisers seek diversified growth channels, the company is positioning Realize as an alternative performance engine outside dominant walled gardens, supported by AI-driven tools such as DeeperDive for publishers.
Bhatia said, "Taboola has a bold vision for the future, built on global scale and innovative technology to become a powerhouse for performance advertising and publisher success. Over the past year, Taboola has hit exciting milestones. The introduction of Realize further solidifies Taboola’s place as the leading player in performance advertising outside of search and social. Taboola’s launch of DeeperDive, pace of innovation with generative AI, and continued commitment to drive success for advertisers and partners are strong signals that today’s market demands. I’m excited to come onboard at this pivotal point of growth for Taboola and to work alongside the entire team."
The move consolidates Taboola’s senior leadership as it scales revenue beyond two billion dollars and strengthens its proposition across open web performance, CTV and AI-led publisher solutions.
