Campaign India Team
Jul 19, 2019

Talkwalker’s Battle of the Brands: TikTok vs Instagram

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: TikTok vs Instagram
TikTok has taken India by storm in just a year or so. From its iconic rise, to its fall and resurrection TikTok has been in the news for a very long time and it shows no signs of dying down. When we think of TikTok, a number of competitors come to mind – Snapchat, Instagram, Helo and more. But the only one which can compare to TikTok’s meteoric rise is Instagram. Additionally, if you’re behind on either of these two platforms, you should know the best hashtags to use – it greatly helps amplify your account’s reach and following. Here’s a post that talks about the A-Z of hashtags on Instagram.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform and compares TikTok with Instagram. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
Instagram is still a giant as we can see. But TikTok is fast catching up. This July, the mentions of TikTok aren’t far behind those of Instagram. However, many of them are related to the ban and a lot of the mentions express concern over whether the app should be censored or not. There is a peak in mentions for Instagram because of the global outage of Instagram, Whatsapp and Facebook on the 3rd of July. 
Demographic Data
Both apps are hugely popular. No doubt about that! But the million dollar question is which app is more popular? Looks like Instagram is way more popular than TikTok, among women. This could be due to the large number of influencers who are on Instagram. Surprisingly, a large ratio of Gen Z people seem to be talking about Instagram than TikTok in India – we were pretty convinced the numbers would be different. 

Next week: What emojis are people using in TikTok and Instagram?

Campaign India

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