Campaign India Team
Jul 26, 2019

Talkwalker’s Battle of the Brands: TikTok vs Instagram (part two)

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: TikTok vs Instagram (part two)
TikTok has taken India by storm in just a year or so. From its iconic rise, to its fall and resurrection TikTok has been in the news for a very long time and it shows no signs of dying down. When we think of TikTok, a number of competitors come to mind – Snapchat, Instagram, Helo and more. But the only one which can compare to TikTok’s meteoric rise is Instagram. Additionally, if you’re behind on either of these two platforms, you should know the best hashtags to use – it greatly helps amplify your account’s reach and following. Here’s a post that talks about the A-Z of hashtags on Instagram.
 
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform and compares TikTok with Instagram. Talkwalker Analytics analyzes the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
 
Channels
 
It’s always interesting to see where the conversation is taking place. But it’s also unfair to include Instagram or TikTok as sources of conversation since this could skew the results. We’ve chosen Twitter and online news as our sources of information here. It’s interesting to note that TikTok is blowing up Twitter but Instagram has been mentioned in the news and blogs a lot as well. 
 
 
 
Emojis
 
Visual content means emojis. Period. 
There’s no running away from them. But what emojis are people using in conjunction with TikTok and Instagram? It seems that love is the primary theme for Instagram since the most used emojis are the heart, followed by heart eyes. Crying with laughter is the most used emoji for TikTok. The heart emoji is a close second. Funnily enough though, the camera doesn’t feature in the list of emojis for TikTok but it’s prominently featured for Instagram’s circle.
 
Source:
Campaign India

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