Rutu Mody-Kamdar

The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India
Media
May 21, 2025
Rutu Mody-Kamdar

The scroll effect: How Instagram marketing is ...

In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.

Opacity breeds distrust; transparency leads to brand credibility
Marketing
Oct 14, 2024
Rutu Mody-Kamdar

Opacity breeds distrust; transparency leads to ...

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.

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