Campaign India Team
Nov 01, 2019

Talkwalker’s Battle of the Brands: Spotify Vs Gaana

A weekly round up of the action in the social media space

Talkwalker’s Battle of the Brands: Spotify Vs Gaana
Spotify entered the Indian market earlier this year and took the country by storm. It’s the world’s number one music streaming app according to Cnet but what about India? Can it displace Gaana - the local market leader and the original desi music streaming app that has been the market leader in India for years? We took a look at data from the last three months and you’d be surprised at the results!
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
1. Mentions:
In just a few months, Spotify has managed to displace in terms of mentions. Looking at data from the last 3 months, we can see that Spotify is clearly leading the mentions game with the large majority of mentions. Of course, Gaana has 2 peaks, corresponding to posts from artists where they have been mentioned. But spotify leads the competition between the two. It’s worth mentioning however that the engagement for Gaana is almost three fold hat of Spotify. 
2. Emojis:
When it comes to music, can we really listen to it, without feeling some sort of strong emotion?  Clearly not! Looking at the emoji cloud for both Spotify and Gaana, it’s easy to see that emotions run high for music. For Spotify, the largest emoji is the party emoji and for Gaana, the largest one is the Lit emoji. It’s also interesting to note that one of the biggest emojis for Spotify is the Indian flag - probably because they made a big announcement when they launched. Both services have music emojis and headphone emojis.
Campaign India

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