spotify
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
New global campaign from Spotify celebrates music fandoms
The campaign was created in-house.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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McCain showers monsoon magic with new 'Baarish ka maza' campaign
Over 30 ecommerce brands brewed playful banter on social media to make chai and McCain a fun pairing.
Spotify launches in-house music consultancy
EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists
Spotify lays off 17% of workforce amid cost-cutting drive
CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges
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