Brandon Doerrer

May 17, 2024

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

May 07, 2024

Four PR lessons from the Kendrick Lamar—Drake beef

Communicators can learn something from how the two rap stars addressed accusations against them.

Apr 17, 2024

Tech companies offer poor ad transparency, study finds

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Mar 14, 2024

IBM lays off comms and marketing staff

A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts

Feb 26, 2024

LinkedIn’s first campaign for Premium highlights ...

LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills

Feb 22, 2024

Spotify launches in-house music consultancy

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists

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