Taj Television India has announced the launch of Ten Golf, a dedicated 24-hours Golf Channel. Ten Golf will be the fifth channel from Taj Television India and it has commenced transmission on 15 March 15. The dedicated golf channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live, high quality Golf action from around the world.
Speaking on the occasion, Atul Pande, chief executive officer - sports business, Zee, said, “India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India’s leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialized differentiated sport channels and this is what we hope to deliver to our revered golf viewers. Along with live Golf action, Ten Golf will also showcase feature programming on Golf including magazine shows and archival programming; making Ten Golf the most comprehensive Golf Channel in the broadcast space.”
Ten Golf has acquired rights for European Tour and Asian Tour till 2016. Ten Golf has also entered partnership with PGTI for three years to telecast Indian Tour. Further, Ten Golf will be telecasting 400 hrs of Golf programming in association with NBC.
