Campaign India Team
Mar 16, 2012

Taj Television launches Ten Golf

The dedicated golf channel will showcase a mix of live, non-live and feature programming

Taj Television launches Ten Golf

 

 

Taj Television India has announced the launch of Ten Golf, a dedicated 24-hours Golf Channel. Ten Golf will be the fifth channel from Taj Television India and it has commenced transmission on 15 March 15. The dedicated golf channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live, high quality Golf action from around the world.
                                                 
Speaking on the occasion, Atul Pande, chief executive officer - sports business, Zee, said, “India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India’s leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialized differentiated sport channels and this is what we hope to deliver to our revered golf viewers. Along with live Golf action, Ten Golf will also showcase feature programming on Golf including magazine shows and archival programming; making Ten Golf the most comprehensive Golf Channel in the broadcast space.”
 
Ten Golf has acquired rights for European Tour and Asian Tour till 2016. Ten Golf  has also entered partnership with PGTI for three years to telecast Indian Tour. Further, Ten Golf will be telecasting 400 hrs of Golf programming in association with NBC.
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

10 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

10 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.