Campaign India Team
Mar 16, 2012

Taj Television launches Ten Golf

The dedicated golf channel will showcase a mix of live, non-live and feature programming

Taj Television launches Ten Golf

 

 

Taj Television India has announced the launch of Ten Golf, a dedicated 24-hours Golf Channel. Ten Golf will be the fifth channel from Taj Television India and it has commenced transmission on 15 March 15. The dedicated golf channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live, high quality Golf action from around the world.
                                                 
Speaking on the occasion, Atul Pande, chief executive officer - sports business, Zee, said, “India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India’s leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialized differentiated sport channels and this is what we hope to deliver to our revered golf viewers. Along with live Golf action, Ten Golf will also showcase feature programming on Golf including magazine shows and archival programming; making Ten Golf the most comprehensive Golf Channel in the broadcast space.”
 
Ten Golf has acquired rights for European Tour and Asian Tour till 2016. Ten Golf  has also entered partnership with PGTI for three years to telecast Indian Tour. Further, Ten Golf will be telecasting 400 hrs of Golf programming in association with NBC.
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Mondelez hires MediaMonks and Publicis Groupe for ...

The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content.

6 hours ago

Huffpost India shuts operations

Announcement comes on the back of a recent deal between Buzzfeed and Huffpost globally which didn't include India

8 hours ago

Ministry of Electronics and Information Technology ...

The apps threaten 'sovereignty and integrity of India, defence of India, security of state and public order'

11 hours ago

ASCI introduces guidelines for real-money online gaming

Looks to make real-money gaming safer by making advertising more responsible