Campaign India Team
Mar 16, 2012

Taj Television launches Ten Golf

The dedicated golf channel will showcase a mix of live, non-live and feature programming

Taj Television launches Ten Golf

 

 

Taj Television India has announced the launch of Ten Golf, a dedicated 24-hours Golf Channel. Ten Golf will be the fifth channel from Taj Television India and it has commenced transmission on 15 March 15. The dedicated golf channel will showcase a mix of live, non-live and feature programming. The channel will also broadcast live, high quality Golf action from around the world.
                                                 
Speaking on the occasion, Atul Pande, chief executive officer - sports business, Zee, said, “India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As India’s leading sports broadcaster we understand that the sports consumption pattern of the Indian viewer raises the need for specialized differentiated sport channels and this is what we hope to deliver to our revered golf viewers. Along with live Golf action, Ten Golf will also showcase feature programming on Golf including magazine shows and archival programming; making Ten Golf the most comprehensive Golf Channel in the broadcast space.”
 
Ten Golf has acquired rights for European Tour and Asian Tour till 2016. Ten Golf  has also entered partnership with PGTI for three years to telecast Indian Tour. Further, Ten Golf will be telecasting 400 hrs of Golf programming in association with NBC.
Source:
Campaign India

Related Articles

Just Published

44 minutes ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

3 hours ago

CTV’s growing pains: Big spend, bigger blind spots

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.

3 hours ago

LinkedIn’s BrandLink bets on resonance over reach

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.

7 hours ago

Mystic Monk plots global leap with asset-light model

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.