Campaign India Team
May 16, 2023

Swiss Beauty appoints Taapsee Pannu as brand ambassador

Aims to redefine beauty standards and strengthen the brand's audience connect

Swiss Beauty appoints Taapsee Pannu as brand ambassador
Swiss Beauty has announced the appointment of actor Taapsee Pannu as brand ambassador. 
 
With this appointment, Pannu aims to redefine standards and help people make better makeup choices. The brand aim to stregthen its consumer connect with this partnership. 
 
Amit and Mohit Goyal, directors, Swiss Beauty, said, "Taapsee's independent personality perfectly aligns with Swiss Beauty's inclusive makeup line, which aims to be every makeup lover's go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”
 
Saahil Nayar, CEO, Swiss Beauty, said, “We are delighted to have Taapsee Pannu as our Brand Ambassador, as she perfectly embodies our brand's spirit. We are confident that her association with the brand will help us reach a wider set of audience.”
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Nvidia brings AI to the desktop—what does it mean ...

Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.

8 hours ago

Musk’s X battles India in court while advertisers ...

The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.

8 hours ago

Amagi and Olyzon collaborate to simplify CTV ad ...

Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.

10 hours ago

Will the 'big six' become the 'big three'?

Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.