SW Network secures creative mandate for FILA and Foot Locker from Metro Brands Ltd.

SW Network, a leading integrated advertising agency, has been appointed by Metro Brands to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker in India. This partnership strengthens SW Network’s growing portfolio in the footwear and lifestyle segment.

For Foot Locker, SW Network will spearhead the mainline creative strategy, positioning the brand as the definitive destination for sneaker culture in India. The campaigns will celebrate individuality, movement, and self-expression, aligning with the aspirations of a youthful, trend-savvy consumer base.

Pranav Agarwal, co-founder of SW Network, said, “We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to create work that resonates with communities, sparks conversations, and inspires the next generation of trendsetters.”

Meenakshi Samantaray, head of Marketing (AVP), Sports Division, Metro Brands added, “This collaboration leverages SW Network’s creative insight and cultural understanding to amplify our vision in the growing athleisure market and connect meaningfully with our audiences.”