SW Network renews partnership with Fujifilm X

SW Growth Labs, the media and growth marketing vertical of SW Network, has renewed its long-standing partnership with Fujifilm X, the professional-grade camera range from Fujifilm. Under this extended mandate, SW Growth Labs will continue to lead performance marketing and media buying initiatives aimed at increasing website conversions, improving brand visibility, and expanding Fujifilm X’s digital footprint across India.

As demand for high-end mirrorless cameras grows among photographers, filmmakers, and content creators, Fujifilm X remains a preferred choice for its image quality, innovative features, and distinctive colour science. The camera series continues to serve professionals and enthusiasts seeking precision and creative flexibility.

SW Growth Labs will leverage its data-driven marketing framework to further enhance Fujifilm X’s digital performance. The strategy focuses on conversion-led campaigns, advanced audience segmentation, and AI-powered programmatic buying to maximise reach, engagement, and measurable results. Through targeted media planning and execution, the partnership aims to strengthen Fujifilm X’s connection with photographers and creators across online platforms.

Raghav Bagai, co-founder of SW Network, said: "Our partnership with Fujifilm X has been built on trust, collaboration, and continuous results. Fujifilm’s commitment to innovation aligns perfectly with our mission to deliver data-driven, performance-led marketing solutions. We’re excited to continue this journey together, driving impactful outcomes and amplifying Fujifilm X’s footprint in India’s growing photography market."

Nishant Rai, online marketing manager at Fujifilm India, added: "Our collaboration with SW Growth Labs has consistently delivered strong digital results. As we continue to strengthen our online presence and engage with India’s creator community, we’re confident that SW Growth Labs’ expertise in performance marketing and programmatic strategy will help us reach new milestones for the Fujifilm X brand."

The partnership highlights SW Growth Labs’ focus on growth-driven marketing for premium brands and reinforces a collaboration built on shared vision and measurable outcomes.