The DTH players include Airtel, DishTV, Videocon D2H and Sun Direct TV
Sun18 North (an alliance with Sun and Network18) has signed up with leading DTH players in the country – Airtel, DishTV, Videocon D2H and Sun Direct TV, for Viacom18 and Network18 channels.
Rajesh Kamat, group chief operating officer – Viacom18, confirmed signing the above deals. However, he refused to divulge any financial details.
Campaign India understands from industry sources that Sun18 will be targeting approximately Rs 700 crores over three years from the DTH players.
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