The DTH players include Airtel, DishTV, Videocon D2H and Sun Direct TV
Sun18 North (an alliance with Sun and Network18) has signed up with leading DTH players in the country – Airtel, DishTV, Videocon D2H and Sun Direct TV, for Viacom18 and Network18 channels.
Rajesh Kamat, group chief operating officer – Viacom18, confirmed signing the above deals. However, he refused to divulge any financial details.
Campaign India understands from industry sources that Sun18 will be targeting approximately Rs 700 crores over three years from the DTH players.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies
Watch the film conceptualised by Droga5 New York
Kantar's Barometer India study conducted across 19 cities in the country
Watch the film produced by Prasoon Pandey and Amitabh Bachchan here
