Sun18 North (an alliance with Sun and Network18) has signed up with leading DTH players in the country – Airtel, DishTV, Videocon D2H and Sun Direct TV, for Viacom18 and Network18 channels.
Rajesh Kamat, group chief operating officer – Viacom18, confirmed signing the above deals. However, he refused to divulge any financial details.
Campaign India understands from industry sources that Sun18 will be targeting approximately Rs 700 crores over three years from the DTH players.
Dec 06, 2010
Sun18 inks 3-year deals with leading DTH platforms
The DTH players include Airtel, DishTV, Videocon D2H and Sun Direct TV
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
1 hour ago
BJP leads online political ad space with INR 19.1 ...
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
Advertising
1 hour ago
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Advertising
3 hours ago
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
Advertising
3 hours ago
Advertisers are not fully prepared for the demise ...
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.