Campaign India Team
Dec 06, 2010

Sun18 inks 3-year deals with leading DTH platforms

The DTH players include Airtel, DishTV, Videocon D2H and Sun Direct TV

Sun18 inks 3-year deals with leading DTH platforms

Sun18 North (an alliance with Sun and Network18) has signed up with leading DTH players in the country – Airtel, DishTV, Videocon D2H and Sun Direct TV, for Viacom18 and Network18 channels.

Rajesh Kamat, group chief operating officer – Viacom18, confirmed signing the above deals. However, he refused to divulge any financial details.

Campaign India understands from industry sources that Sun18 will be targeting approximately Rs 700 crores over three years from the DTH players.

Source:
Campaign India