Campaign India Team
Sep 08, 2023

Viacom18 to broadcast the ISL

Deal is for the next two seasons of the football tournament

Viacom18 to broadcast the ISL
Viacom18 Media has bagged the broadcast rights of the Indian Super League for the next two years. 
The deal includes free streaming of the tournament on Jio Cinema, while the tournament will also be aired on television (Sports 18).
 
The deal kicks off on 21 September when the Kerala Blasters host Bengaluru FC in Kochi. This is the 10th edition of the tournament.
 
A spokesperson from Football Sports Development (the company that runs the ISL), said, “We are pleased to have Viacom18 as our media rights partner for the Indian Super League. When we set on our journey of ISL, we had the vision to revolutionise the Indian football ecosystem. As we enter our 10th year of growing football in India, it is great to associate with a partner who shares the same vision and believes in growing the consumption of football in the country. Viacom18’s proven record and impact in offering a fan-first football experience to the Indian audience, starting with the FIFA Football World Cup, makes them the best partner as we enter the next decade of growing Indian football.”
 
A Viacom18 Media spokesperson, said, “Winning the streaming and broadcast rights to the ISL is a big step forward for us in the direction of building a glittering stable of footballing action. The ISL has led the resurgence of Indian football in recent years and coming on board with the league as the exclusive media partner enables us to contribute to the development of the sport in the country. We believe this is an exciting time in Indian football and through our extensive presentation of the league we aim to stoke a renewed interest in the heart of every Indian football lover.”
Source:
Campaign India

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