Campaign India Team
Jan 16, 2023

Viacom18 bags the media rights for Women's IPL

The media company has committed INR 951 crores which results in a value of INR 7.09 crores per match for the next five years

Viacom18 bags the media rights for Women's IPL
Jay Shah, secretary, BCCI (Board of Control for Cricket in India), took to Twitter to announce that Viacom18 has bagged the media rights for the Women's IPL. 
 
The media company has committed INR 951 crores to BCCI over the next five years.
 
This means that Viacom18 will pay the BCCI per match value of INR 7.09 crores for a tenure of five years (2023-27).
 
For the men's IPL, the winning bids for the auction closed at Rs 57.5 crore per match for TV and Rs 50 crore per match for digital. Disney Star retained the TV rights for INR 21,275 crores, whereas Viacom18 won the digital rights at Rs 18,500 crores. 
 
The Women's IPL is scheduled to be held in March 2023. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

3 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.

17 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea and more, in our weekly round-up of account wins and people moves.

20 hours ago

Google unleashes AI updates and adds greater ...

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.