Viacom18 Media has announced the appointment of Sudhanshu Vats, as its group chief executive officer. An HUL veteran of more than 19 years, Vats is currently vice president – laundry, South Asia and Global Brand Radiant (Rin in India). Joining in August 2012, Vats would be reporting to the Viacom18 board and will be responsible for growth of all Viacom18 brands/businesses, comprising Colors, Comedy Central, MTV, Nick, Sonic, Vh1 and Viacom18 Motion Pictures.
Announcing the appointment, Raghav Bahl, founder, Network18 Group, said, “Given Sudhanshu’s rich experience, his ability to lead large businesses and his acute understanding of the Indian diaspora, he is well poised to lead Viacom18 into its next phase of growth. He also brings with him an intense and interesting perspective on the entertainment business and that is sure to add a new dimension to Viacom18.”
Speaking on the development, Sai Kumar, group chief executive officer – Network18 and TV18, added, “Viacom18 comprises some of the most dynamic brands in the television and entertainment space that cater to a wide spectrum of audiences. Given Sudhanshu’s vast experience and an extremely successful track record with multi-brand portfolios, we’re confident of him driving each of the Viacom18 brands to its deserved place in the category.”
Commenting on the appointment, Bob Bakish, president and chief executive officer – Viacom International Media Networks, said, “With Sudhanshu on board, we’re confident that Viacom18 will continue to redefine the many spaces it operates in.”
Vats has about 21 years of experience, of which 19 have been with Hindustan Unilever across sales, customer development, marketing and general management with profit and loss responsibility.