Harpreet Singh

Open web shapes festive ad strategies as costs climb
Digital
4 hours ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

The power of DOOH: Making 'the goldfish' remember your brand
Advertising
Apr 30, 2025
Harpreet Singh

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

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