Viacom18 has announced that it will be launching a Hindi movie channel, Rishtey Cineplex.
This will be the first channel in the genre from the network, which has in its fold Hindi GEC Colors, among others.
The new channel's launch paves the way for new film acquisitions, informed an official statement. The channel has already acquired the rights to Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, it added.
Sudhanshu Vats, group CEO – Viacom18 said, “At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in that journey. The movie channel will bolster the network's reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network.”
Raj Nayak, CEO – Colors and Rishtey, said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”