Onam 2025: Brands blend tradition and storytelling in festive campaigns

JBL India tunes into festive rhythms with #soundofcelebrations campaign

JBL India, in collaboration with RepIndia, has launched its festive campaign ‘#SoundOfCelebrations’ to highlight music as the essence of Indian festivals. The campaign film, produced by Sez on the Beat, brings together regional voices through performances by MC Couper for Onam, MC Gawthi for Ganesh Chaturthi, Sanjeeta Bhattacharya for Pujo, and Shreya Jain for Diwali, blending traditional sounds with contemporary beats. Designed for Instagram Reels to leverage its high engagement, the campaign features festival-specific edits that amplify regional music and storytelling. By uniting local rhythms into a national anthem, JBL underscores its belief that sound is at the heart of every celebration.

 

 

 

 

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A post shared by JBL India (@jblindia)

Lunchbox celebrates Onam with mini sadhya and pronunciation challenge

LunchBox has introduced a special Mini Onam Sadhya along with a quirky Onam Pronunciation Challenge to celebrate Kerala’s biggest festival. The brand is delivering traditional vegetarian dishes, served on banana leaves, to homes nationwide while adding a playful twist for non-Malayalis by turning the challenge of pronouncing names like Thoran, Erissery, and Olan into a cultural game. Each order comes with a sleeve featuring dish names and a QR code linking to an AI-generated video of King Mahabali teaching pronunciations. Customers can participate by sharing a short voice note on Instagram, with prizes including trips to Kerala and exclusive rewards in Mumbai, Bengaluru, Chennai, and Hyderabad.

 

 

 

 

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A post shared by LunchBox (@lunchbox_india)

JSW MG Motor India celebrates Onam with Asia’s biggest carkalam

JSW MG Motor India marked Onam with a historic feat by creating Asia’s largest ‘Carkalam’—a floral rangoli-inspired formation crafted using 306 MG EVs—at Grand Hyatt Bolgatty, Kochi. The initiative, which entered the Asia Book of Records, was a collaborative effort between MG’s dealer network, customers, and employees, reflecting the brand’s deep cultural connect with Kerala. Alongside the celebration, the company rolled out its ‘Onam Avahanam’ festive offers across models such as Hector, Gloster, Astor, Comet, and ZS EV, resulting in a 20% rise in showroom walk-ins and a twofold increase in sales compared to last year.

 

 

 

 

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A post shared by Morris Garages India (@mgmotorin)