Advertising In-Depth
Vinita Bhatia
4 hours ago

Kempegowda International Airport hits the play button on sonic branding

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

Sonic branding at BLR Airport illustrates a shift in how spaces—particularly transient ones—are branded.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Google plugs into India’s quick commerce ad rush

5 Google plugs into India’s quick commerce ad rush

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

From patriotism to purpose: Brands mark Independence Day

8 From patriotism to purpose: Brands mark Independence Day

Blog: Har ghar tiranga made easier

9 Blog: Har ghar tiranga made easier

From milk runs to makeovers: India’s subscription shift

10 From milk runs to makeovers: India’s subscription shift

Related Articles

Beyond the jingle: The power and challenges of sonic branding
Advertising
Mar 04, 2025
Rajeev Raja

Beyond the jingle: The power and challenges of ...

Banking on sound: Ujjivan's sonic strategy for financial inclusion
Marketing
Sep 26, 2024
Vinita Bhatia

Banking on sound: Ujjivan's sonic strategy for ...

BrandMusiq enters Singapore
Marketing
May 22, 2023
Campaign India Team

BrandMusiq enters Singapore

Pepsi’s ‘Stiiiiing’ shows culture beats branding
Advertising
Jun 15, 2025
Vinita Bhatia

Pepsi’s ‘Stiiiiing’ shows culture beats branding

Just Published

Onam 2025: Brands blend tradition and storytelling in festive campaigns
Advertising
3 hours ago
Campaign India

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

Open web shapes festive ad strategies as costs climb
Digital
4 hours ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

Dentsu appoints bankers to seek buyers for international business
Advertising
6 hours ago
Shauna Lewis

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.

Spotify tunes up for programmatic advertising push
Advertising
1 day ago
Vinita Bhatia

Spotify tunes up for programmatic advertising push

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.