STAR Plus jumped to 365 GRPs in Week 31 (TAM, CS4+, HSM) from 323 GRPs in the previous week to stay on top of the GEC stakes. Colors dipped to 289 GRPs from 312 GRPs.Sony jumped an astonishing 108 GRPs to 270 GRPs on the back of big deliveries on their Hindi feature films. Zee was steady at 227 GRPs.SAB stayed ahead of Imagine, with 89 GRPs compared to Imagine's 74 GRPs
STAR Plus jumped to 365 GRPs in Week 31 (TAM, CS4+, HSM) from 323 GRPs in the previous week to stay on top of the GEC stakes. Colors dipped to 289 GRPs from 312 GRPs.
Sony jumped an astonishing 108 GRPs to 270 GRPs on the back of big deliveries on their Hindi feature films. Zee was steady at 227 GRPs.
SAB stayed ahead of Imagine, with 89 GRPs compared to Imagine's 74 GRPs
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
