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STAR Plus continued to lead the GEC race with 342 GRPs, while Zee jumped to 265. Colors was at 255.Sony was at 147, while SAB stayed ahead of Imagine. SAB was at 101 and Imagine at 92.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.