OnePlus, Brand USA, and Anheuser-Busch InBev will have exclusive advertising rights during the launch of Spotify India according to a company statement. These brands will be able to reach out to highly engaged, passionate and socially active users.
Sunita Kaur, VP, advertising sales, Spotify, APAC said, “Spotify’s connection to culture and understanding of how music is consumed allows us to build personal relationships and trust with our fans. The Indian advertising industry is thriving as brands target active internet users. We are thrilled to launch in India with three incredible, diverse brands and we are exploring more opportunities to bring other advertisers on board in this market, creating a new playground for them to reach audiences through the power of audio and our streaming intelligence.”
“We are extremely excited to be the launch partners for Spotify in India! We are core believers in the power of music and its ability to unite individuals across boundaries; with this collaboration, we further solidify our pursuit of building and shaping communities centered around this space. We are positive that this partnership will result in newer avenues of genre exploration and sharing, with consumers becoming more receptive to and appreciative of the intricate nuances of the soundscape, through the large bank of music available on the portal. Looking forward to what’s in store for both, Spotify and us”, said Kartikeya Sharma, VP marketing - South Asia, ABInBev.
Tracy Lanza, VP, integrated marketing, Brand USA, said, “We are thrilled that our partnership with Spotify will now extend into India, which is one of our top markets. Music is a universal language that transcends cultural boundaries and we continue to use it as an instrument to engage with international travelers. Through this launch, we look forward to bringing the unique and powerful sounds of U.S. destinations to a new music-loving audience.”
The brand has also launched its first film for the country. Watch the film conceptualised by Leo Burnett India here:
Rajdeepak Das, MD India and CCO South Asia, Leo Burnett said, “Spotify is a pioneer in the music streaming space and it is going to revolutionise this experience in India. The auto recommendation is world's best bar none. The brand always stood for artists and musicians round the world and that shows the brands commitment for music and creators. Like once someone wrote, here comes the sun!”
Dheeraj Sinha, MD - India and chief strategy officer – South Asia, Leo Burnett,, “We particularly enjoy the challenge of building new categories and helping our clients become the leader of the category. Spotify is the global pioneer of the music streaming category and the brand is truly cutting edge. We are very excited to partner Spotify in India in their journey to spread the love for music.”
The nation has finally woken up to the grand reveal of #WhatsInTheBox! The puzzle decoders can rest. Their 'Eureka' moment is here. But, the frenzy of the entire social media universe has not died down yet as people open their boxes to find out what Fortune has gifted the world.