Creative Effectiveness
BBDO and McCann earned a shortlist each in this category for '#ShareTheLoad' (Ariel Matic) and 'Immunity Charm' (Ministry of Public Health Afghanistan) respectively.
Entertainment
Cheil, DDB Mudra and Leo Burnett got a shortlist each in this category.
Cheil's shortlist came for 'Samsung Technical School - Seema Nagar' for Samsung. DDB Mudra's 'Suede Gully' for Puma and Leo Burnett's 'Choose for Change' for P&G/Shiksha also made the cut.
Glass
Among the eight shortlists in this category, two were from India.
They came for DDB Mudra's 'Project Free Period' for Stayfree and FCB Ulka's '#SindoorKhela - No Conditions Apply' for The Times of India.
Healthcare
India's impressive show in Healthcare continued with 18 shortlists in this category.
DDB Mudra had six of them for 'Project Free Period' for Stayfree.
TBWA's 'Blink to Speak' for Asha Ek Hope had five.
Cheil's 'The Good Vibes Project' for Sense International has four shortlists.
Grey has two for 'Sehat Ka Batua - The Health Purse' for Mahindra Rise.
McCann and MSL India have a shortlist each for 'Noon Assembly' (Kwality Milk) and 'Touch of Care' for Vicks.
Integrated
The only Indian shortlist in this category was FCB Ulka's 'Sindoor Khela' for The Times of India.
Music
DDB Mudra's 'Suede Gully' for Puma earned two shortlists in this category.
Propaganda India got one for '#GiveABeat' for Max Healthcare.
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