The product innovation conceptualised by Ogilvy & Mather to promote the use of helmets by those riding two-wheelers, for the Bengaluru Traffic Police, supported by Castrol India, is among 10 shortlists at the Innovation Lions category of Spikes Asia 2014.
Shortlisted entries will be presented live to the Innovation jury led by Emad Tahtouh, director of applied technology, Finch, during the Festival - on 24 September. The judging will be open to all Spikes Asia 2014 delegates.
The Festival will be hosted in Singapore from 23 to 26 September. In all, the awards have attracted 522 Indian entries this year, of a total of 4984 from 22 countries.