Media
Campaign India Team
May 06, 2009

Spice Group appoints Platinum Media as its media AOR

The Spice Group, a BK Modi led conglomerate with interests in mobile handsets, retail media and entertainment and technology and finance has handed over its media duties to Madison Media Group. The account will be handled through Platinum Media. The agency bagged the account without a pitch.Mudra Max is the incumbent agency. The account size is estimated to be Rs 25-30 crore.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Trust is the new creative brief

6 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

7 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

8 When creativity meets code: The human algorithm problem

Apple keeps crown as world’s top brand, even as value slips

9 Apple keeps crown as world’s top brand, even as value slips

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

10 ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Related Articles

Platinum Media hires Radhesh Uchil as GM
Media
Feb 06, 2009
Campaign India Team

Platinum Media hires Radhesh Uchil as GM

Madison bags the creative and media duties for ePayLater
Advertising
Oct 13, 2021
Campaign India Team

Madison bags the creative and media duties for ...

Ogilvy and Moonshot shine at ninth IndIAA Awards
Advertising
Aug 28, 2024
Campaign India Team

Ogilvy and Moonshot shine at ninth IndIAA Awards

Madison World’s Platinum Media wins Dixcy media AOR
Media
Feb 17, 2012
Campaign India Team

Madison World’s Platinum Media wins Dixcy media AOR

Just Published

Campaign roundup: Week of 20 October
Advertising
3 days ago
Campaign India Team

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

When the sellers of joy become its custodians
Advertising
Oct 17, 2025
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
Oct 17, 2025
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
Oct 17, 2025
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.