The Spice Group, a BK Modi led conglomerate with interests in mobile handsets, retail media and entertainment and technology and finance has handed over its media duties to Madison Media Group. The account will be handled through Platinum Media. The agency bagged the account without a pitch.
Mudra Max is the incumbent agency. The account size is estimated to be Rs 25-30 crore.
“We at Spice are now witness to and part of a new growth trajectory. The group has been undergoing dynamic changes within, in line with a highly competitive and rapidly changing market,” said Naveen Paul, corporate head – Brand Spice Group. “We felt that we require an agency who could deliver on strategy, planning, and on-timed execution to build the resurgent Spice brand. We saw Madison as a natural fit for our requirements in terms of their reach, size, credibility and strategic capabilities."
Basab Datta, CEO, Platinum Media said, “We are very happy to associate with Spice who in our view is poised to become a significant player within the mobile eco-system in times to come and are looking forward to a long and successful association”.
The appointment will come into effect from May 1, 2009 and will cover media duties for all the companies in the group. The Spice Group has decided to extend its association with Contract Advertising for its creative mandate.
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