Spice appoints Ogilvy as creative agency for mobility business

Spice has appointed Ogilvy as its new advertising agency for its mobility businesses of handsets and devices (Spice Mobiles), telecom retail (Spice Hotspot) and mobile VAS (Spice Digital). The appointment followed a multi-agency pitch involving agencies including Lowe Lintas, Draftfcb+ulka, Publicis, Bates 141, Everest, Capital and the incumbent agency Contract. The pitch process was kicked off in end-February and was concluded by mid-April.