Arvind Fashions has announced the appointment of Soumali Chakraborty as head of marketing for its premium professional wear brand Arrow.
She will lead Arrow’s strategic marketing and communications efforts, to drive business growth. She will also be responsible for devising and executing the brand’s marketing strategy and increasing its digital footprint.
Chakraborty moves from Soch Apparels, where she was senior brand marketing manager.
She said, “Arrow is a dynamic brand with some of the most skilled professionals in the industry. It is an exciting time- the apparel sector is coming back stronger than ever post-pandemic. I look forward to working with the leadership team to create a robust marketing strategy and contribute to Arrow’s distinguished legacy.”
With a decade of experience, Chakraborty has also worked with companies like AbbVie and Mirah Hospitality.