Soumali Chakraborty joins Arvind Fashions

Moves from Soch Apparels

Sep 23, 2022 11:57:00 AM | Article | Campaign India Team Share - Share to Facebook

Arvind Fashions has announced the appointment of Soumali Chakraborty as head of marketing for its premium professional wear brand Arrow. 
 
She will lead Arrow’s strategic marketing and communications efforts, to drive business growth. She will also be responsible for devising and executing the brand’s marketing strategy and increasing its  digital footprint.
 
Chakraborty moves from Soch Apparels, where she was senior brand marketing manager. 
 
She said, “Arrow is a dynamic brand with some of the most skilled professionals in the industry. It is an exciting time- the apparel sector is coming back stronger than ever post-pandemic. I look forward to working with the leadership team to create a robust marketing strategy and contribute to Arrow’s distinguished legacy.” 
 
With a decade of experience, Chakraborty has also worked with companies like AbbVie and Mirah Hospitality. 
 

RELATED ARTICLES

Havas elevates Sangeeta Barde

1 month ago| article

Havas elevates Sangeeta Barde
Sumantra Mukherjee joins MarketsandMarkets

1 year ago| article

Sumantra Mukherjee joins MarketsandMarkets
Shalini Poddar joins Disney+ Hotstar as head of ad sales

1 year ago| article

Shalini Poddar joins Disney+ Hotstar as head of ad sales