FCB Ulka appoints Manisha Sain as national planning director

FCB Ulka, part of FCB India, has announced the appointment of Manisha Sain as national planning director. With over 15 years of experience, Sain brings a deep understanding of human insights and the ability to translate them into effective brand strategies.

Her strategic work has influenced campaigns for major brands including Ariel, Sebamed, Visa, Johnson’s Baby, Symphony Air Coolers, Rio Sanitary Pads, Danone Toddler Nutrition and Crompton. Throughout her career, she has been known for combining research-driven insight with creative planning to deliver campaigns that are both distinctive and results-oriented.

Sain’s contributions have received recognition for strategic excellence and real-world impact, with multiple wins at the APAC Effies, Cannes Lions, India Effies and Jay Chiat Awards. She was also ranked among the top 10 planning directors globally by The Big Won report, highlighting her influence and thought leadership within the global planning community.

Commenting on the appointment, Kulvinder Ahluwalia, chief executive officer of FCB Ulka, said: “Manisha’s blend of analytical rigour and creative instinct makes her a powerful addition to our planning leadership. Her proven ability to connect brand truth with consumer culture will be instrumental as we continue to strengthen FCB Ulka’s strategic backbone and build brands that stand the test of time.”

Sharing her perspective on the new role, Sain said: “Rarely does one get a chance to be part of a business built on strong relationships that withstand the test of time, and brands that have been part of every Indian’s childhood. I’m excited to join the journey of evolution for some of the country’s most iconic brands — and to create work that truly works for consumers embracing new, disruptive behaviours.”