Campaign India Team
Apr 05, 2020

Sony Pictures Network to air short movie on Covid-19 awareness featuring Bollywood actors

The film that has been supported by Kalyan Jewellers has been directed virtually by Prasoon Pandey and Amitabh Bachchan

After KBC, Amitabh Bachchan will be back on Sony Pictures Networks at 9 pm
After KBC, Amitabh Bachchan will be back on Sony Pictures Networks at 9 pm
Sony Pictures Networks will be airing a film titled 'Family' which features actors like Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonalee Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee and Diljit Dosanjh.    
 
The film will be airing on all Sony Pictures Networks channels at 9 pm on 6 April and has also been supported by Kalyan Jewellers. It was been directed by Corcoise Film's Prasoon Pandey and Bachchan.
 
The actors will be supporting and extending the ‘stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’ and ‘maintain social distancing’ statements through the film. Bachchan will also unveil an initiative that supports the sustenance of daily wage workers associated with the entertainment industry.
 
NP Singh, MD and CEO, Sony Pictures Networks India (SPN), said, "In trying times, we have to collectively front and face issues that affect the industry. So, as part of its CSR outreach, SPN has taken the initiative of working alongside Amitabh Bachchan and Kalyan Jewelers to support the households of daily wage earners of the Indian film and television industry. SPN’s support will ensure that at least 50,000 workers and their families have their home supplies for a month."
 
TS Kalyanaraman, chairman and MD, Kalyan Jewellers, added, "We are witnessing an unprecedented  global pandemic, and in these very testing times we have decided to support the initiative of Amitabh Bachchan and work alongside him and Sony Pictures Networks India to support the households of 50,000 daily wage workers and their families by providing them with supplies for a month." 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Eighteen PR firms and ad agencies working on COP28 ...

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

11 hours ago

The Marcom Avenue expands to Bengaluru

The agency is also eyeing global expansion into Canada and the US

13 hours ago

Prasanth Kumar re-elected as president of AAAI

Rana Barua continues as vice president

14 hours ago

Moves and wins roundup: Week of 4 December

Read about the latest news in the marcomm world including updates from NDTV, Kaizzen and Social Beat