Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 03, 2024
Should influencers pose as subject matter experts?
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
10 hours ago
Campaign roundup: Week of 22 September
The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
12 hours ago
MRUCI greenlights readership survey pilot amid ...
Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
13 hours ago
Travel signals redefined as India becomes advertiser...
Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
14 hours ago
Indian consumers tilt toward homegrown brands as ...
58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.
