Campaign India Team
Aug 01, 2014

ShopClues ropes in agency partners

Enormous to handle creative; Exposure gets media mandate; Value360 to manage PR

ShopClues ropes in agency partners has roped in creative, media and PR partners. The e-commerce site's creative duties will be handled by Enormous, while Exposure will handle media duties and Value360 Communications will manage the public relations.
A ShopClues statement said it would start advertising shortly, a development that follows the appointment of Shweta Jain as brand strategy consultant. Jain has worked with Pernod Ricard, Ogilvy and Gillette in the past, the statement added. 
Radhika Ghai Aggarwal, co-founder and CMO, ShopClues, noted that the site has been structured based on the insight that India has millions of small merchants with interesting products and that Indians love to shop in local bazaars.
Campaign India

Related Articles

Just Published

10 hours ago

Simeran Bhasin joins Licious as VP - brands and new ...

The former CMO of Wildcraft moves after an entrepreneurial stint

10 hours ago

Bharti Airtel enters the ad tech industry with ...

Service allows brands to curate consent based and privacy safe campaigns to Airtel customers in India

11 hours ago

The Lion's Share wants advertisers to pay animals a ...

SPIKES ASIA X CAMPAIGN: Animals are used in 20% of the world's ads but are at risk, according to sustainability initiative, which wants brands to take responsibility to protect their future