ShopClues.com has roped in creative, media and PR partners. The e-commerce site's creative duties will be handled by Enormous, while Exposure will handle media duties and Value360 Communications will manage the public relations.
A ShopClues statement said it would start advertising shortly, a development that follows the appointment of Shweta Jain as brand strategy consultant. Jain has worked with Pernod Ricard, Ogilvy and Gillette in the past, the statement added.
Radhika Ghai Aggarwal, co-founder and CMO, ShopClues, noted that the site has been structured based on the insight that India has millions of small merchants with interesting products and that Indians love to shop in local bazaars.