Independent agency Enormous has appointed Ananya Varma from Droga5 UK as strategist planning director. In her role at Droga5 UK, she played a pivotal role in creating culturally-driven campaigns and shaping distinctive brand voices.
Enormous said Varma’s strategic acumen will help to elevate the agency’s ability to deliver innovative, culture-driven brand strategies that leave a lasting impact. Ashish Khazanchi, managing partner at Enormous, said, “Ananya’s expertise in blending cultural relevance with brand innovation is a perfect fit for Enormous. Her insights will elevate our work and help us continue delivering bold, impactful campaigns.”
Varma’s portfolio includes brands such as Lidl, LEGO, IT Cosmetics, Woodies, SkinCeuticals, Kerrygold, Allied Irish Banks, Smyths Toys, and Dublin Bus, where her work has generated over one billion impressions and earned recognition across prestigious awards, including the Clios, D&AD, Webby People’s Voice, ICAD, and Ad Net Zero Awards.
She holds an MSc in marketing with distinction from Trinity College Dublin and began her career at BBC Story Works.
Commenting on her appointment, Varma said, “I’m excited to join Enormous and collaborate with a team that’s as passionate about creating culture-defining work as I am. Together, we’ll continue to push boundaries and deliver strategies that truly resonate.”
