Shemaroo Entertainment appoints Arghya Chakravarty, elevates Kranti Gada

Chakravarty moves from Disney Star, whereas Gada was COO at Shemaroo

Jul 14, 2022 07:37:00 AM | Article | Campaign India Team

Shemaroo Entertainment has announced the appointment of Arghya Chakravarty as chief operating officer.
 
He will be heading the overall business operations of Shemaroo and will work with Hiren Gada, CEO, and the senior management team to implement the strategic vision and values of the firm. 
 
Chakravarty moves from Disney Star, where he was executive vice president - ad sales, entertainment business. 
 
He succeeds Kranti Gada who has been elevated as president, new business opportunities. In her new role, she will be focusing on identifying and building new business opportunities for the organisation.  
 
Hiren Gada said, “In the last four years, Kranti and I have laid the foundation to build a strong, scalable, and professionally run organisation. I firmly believe that Arghya with his proven track record, expertise, and extensive experience is an ideal fit to attain Shemaroo’s ambitions. I welcome him to the Shemaroo family and wish him all the best.”  
 
Kranti Gada said, “We are thrilled to have Arghya join us at this juncture as we are celebrating 60 years of Shemaroo. Aligned with our vision, he brings with him deep domain expertise and he can steer our company’s growth exponentially. With his three decades of experience with leading brands, I am confident that Arghya  will help us scale new heights with a strong focus on B2C initiatives while staying true to our vision and core values.”  
 
Chakravarty added, “I am excited to come on board with Shemaroo, which has been a household name for entertainment in India for 60 years. I have been watching Shemaroo for the past few years and have been a great admirer of the way Hiren, Kranti, and the team have reinvented the business. They have kept the brand relevant to meet the modern consumer’s tastes and moods. I look forward to further build and expand the  business across platforms to create even more compelling value for the brand and our loyal  consumers.”  
 
In a career spanning over 29 years, Chakravarty has also worked with Times Innovative Media, Pepsico India, and Akzo Nobel Decorative Coatings, among others.