Shadowfax Technologies appoints Value 360 Communications

Shadowfax Technologies, an on-demand tech-enabled instant logistics platform, has announced the appointment of Value 360 Communications as its public relations and brand communications agency. 

 

With this mandate, the communications agency will oversee the strategy, management, and execution of brand-centric communication activities for the logistics platform. 

 

The agency will also be responsible for planning and managing all public relations activities for Shadowfax Technologies. 

 

The account was won following a multi-agency pitch. 

 

Kunal Kishore, founder and director, Value 360 Communications, said, “We are delighted that a rapidly growing, innovative platform like Shadowfax, which is transforming the hyperlocal and last-mile delivery segments across India, has chosen us to spearhead their brand and communications strategy. Working with a brand like Shadowfax, founded by a dynamic team of young, vibrant IIT Delhi graduates, will further add to our expansive logistics and mobility repertoire. We look forward to creating impactful, one-of-a-kind campaigns and delivering tangible results to help Shadowfax expand its reach and grow.”

 

Pawan Pandey, chief marketing officer, Shadowfax, said, "Value 360 has established itself as one of the leaders in the communications space by creating compelling brand narratives and devising unique, effective strategies. The agency has an in-depth understanding of the logistics space, and we have complete faith in its capabilities. More than a communications partner, we view Value 360 as an extension of our in-house communications team and are confident that this will be a value-add to our brand."