Campaign India Team
Jun 04, 2015

Setu Advertising bags communications mandate for Suhana

Account won following multi-agency pitch

Setu Advertising bags communications mandate for Suhana
Pune-based Setu Advertising has bagged the communication mandate for Pravin Masalewale’s Suhana brand of spices and ready-to-cook products. The account was won following a multi-agency pitch.
Sagar Pande, manager -- marketing, Pravin Masalewale, said, “We were very impressed to see the extensive research Setu put into their pitch. Their approach, although very strategic in nature, is underlined by strong emotional appeal. It’s something new for us and we’re excited to take this ahead and see how it takes shape.”
Rugwed Deshpande, director, Setu Advertising, said, “Having grown from a two-person home enterprise, Pravin now employs more than 1000 people, and reaches its consumers through a network of 463 distributors and one lakh retailers. That is a great story to be told, and we’re excited to tell it.”
Nasir Shaikh, creative head, Setu advertising, added, “From a communication standpoint, we are likely to see the brand move from tactical, product-focused messaging to a more story-based, broad perspective.”
Campaign India

Related Articles

Just Published

7 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

12 hours ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

14 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

17 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist