Pune-based Setu Advertising has bagged the communication mandate for Pravin Masalewale’s Suhana brand of spices and ready-to-cook products. The account was won following a multi-agency pitch.
Sagar Pande, manager -- marketing, Pravin Masalewale, said, “We were very impressed to see the extensive research Setu put into their pitch. Their approach, although very strategic in nature, is underlined by strong emotional appeal. It’s something new for us and we’re excited to take this ahead and see how it takes shape.”
Rugwed Deshpande, director, Setu Advertising, said, “Having grown from a two-person home enterprise, Pravin now employs more than 1000 people, and reaches its consumers through a network of 463 distributors and one lakh retailers. That is a great story to be told, and we’re excited to tell it.”
Nasir Shaikh, creative head, Setu advertising, added, “From a communication standpoint, we are likely to see the brand move from tactical, product-focused messaging to a more story-based, broad perspective.”