Schbang has bagged the digital and social media mandate for IIFL.
The agency will be responsible for brand visibility, connecting with the brand's target audience, and driving business growth.
The account was won post a multi-agency pitch and will be handled by Schbang’s Delhi office.
Madhvi Gupta, head of marketing and social impact, IIFL Home Finance, said, “In today's digital age, an effective online presence is crucial for any business to stay ahead. We are delighted to have Schbang on board as our digital partner. Their deep understanding of the digital landscape and creative approach to brand building aligns perfectly with our vision. We believe this collaboration will significantly enhance our brand equity and enable us to connect with our customers more deeply."
Rohan Hukeri, executive vice president of Schbang Delhi, said, “We are excited to have won the mandate for IIFL Home Loans, and we look forward to partnering with them on their digital and social media journey. Our team at Schbang Delhi is committed to leveraging our creative expertise and social media management skills to enhance brand visibility, connect with the target audience, and drive business growth. We understand the significance of having a place to call home, and we are thrilled to contribute to IIFL Home Loans’ mission of solving India's housing and business problems. We look forward to a successful partnership and positively impacting the industry."