Zee Entertainment has appointed Scarecrow Communications as its creative agency for its food channel Khana Khazana. The account will be handled by the agency’s Mumbai office.
Raghu Bhat, founder director, Scarecrow Communications, said, “We are thrilled to partner Zee in this new journey of capturing Indian stomachs and eventually, their hearts.”
Manish Bhatt, founder director, Scarecrow Communications, added, “Zee is Indian by heart, Indian by nature and Indian by actions. We hope to use our instinct and knowledge of the Indian pulse to create a distinct positioning for Khana Khazana.”
A statement from the agency informed that the channel is scheduled to launch a slew of new shows, targeting Sec A and B housewives across India.