Campaign India Team
Apr 13, 2011

Scarecrow appoints Anindya Banerjee as executive creative director

Agency also opens its Delhi office

Scarecrow appoints Anindya Banerjee as executive creative director

Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi.

Banerjee, whose last stint was in Law & Kenneth, has nearly 14 years of experience in agencies like Ogilvy, Contract and Publicis. He has worked on brands such as NIIT, Nestle, IBM, Limca, Hewlett Packard, IBM, Vodafone, Limca, Dabur Vatika, Allen Solly, LG Phones, Perfetti, Maruti, Unitech and Lotus Herbals. 

Banerjee said, "I have known Joy, Manish and Raghu for almost 15 years. And every time we have worked together, there was a vibe and a joie de vivre that emanated from the sheer happiness of creating wonderful work without losing out on the objective of the campaign. In any case, I have always believed in the power of the independent agency, so when this opportunity arose, I grabbed it.”

Founder director of Scarecrow Raghu Bhat said, "Andy brings many things to the table - subversive creativity, speed of thinking, a cool head primed by experience, bounce-backability, integrity and absence of ego. Qualities that are essential ammunition for tomorrow's creative business problem solving professional."

Says Manish Bhatt, co-founder, "Andy will provide great creative leadership in Delhi. His equity comes from the work he has done, not from PR. He will also attract great talent and will make Scarecrow Delhi a happy, non-political, creative place to work in."

Joy Sengupta, the third co-founder, added, "Till now, work for our big Delhi clients like Religare Broking, Religare Health Insurance and Bharat Petroleum used to happen from Mumbai. With Andy's arrival, we will be able to compete more effectively with Delhi-based agencies in new business pitches."

On the new Delhi operations, Bhat said, "Hopefully, we should be able to announce a big signing in Delhi in the next few days." 

Source:
Campaign India

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