SBI and HDFC Bank are India’s top newsmakers: Wizikey report

Wizikey’s ‘Banking Newsmakers Report 2024’ found State Bank of India (SBI) and HDFC Bank topping the list of top banking newsmakers for Q1 and Q2 2024.

The IAN-backed AI-powered media intelligence platform sourced and analysed around five lakh news articles, published online and spread across 50,000 distinct publications, between January 2024 to July 2024 for this report. Banks registered with the Reserve Bank of India (RBI) were considered, of which the best performing only top 10 with a news score of 20 and above were selected.

As per the report, in the public sector banks category, SBI takes the lead with a news score of 87.95, followed by the Bank of Baroda at 76.07, and Bank of India at 66.21. In the private sector, HDFC Bank tops the list with a news score of 84.65, closely followed by ICICI Bank at 83.30 and Axis Bank at 87.90.

The report further reveals that AU Small Finance Bank emerges as the leader in the small finance banks category with a news score of 57.36. Airtel Payments Bank tops in the payment banks category with a 44.95 news score.

Aakriti Bhargava, co-founder of Wizikey said, “In 2024, SBI and HDFC Bank prove that being seen is just as crucial as building trust. Our ‘Banking Newsmakers Report 2024’ reflects the media visibility landscape of the Indian banking sector. It highlights how different banks, from public and private sectors to specialised institutions like small finance and payment banks, are engaging with the media and public.”

Wizikey claimed that ‘News Score’ is its proprietary algorithm designed to offer a comprehensive view of a brand's media presence. It also spotlights the dominant players across various sectors based on their media presence, assessed through this metric.

The ‘Banking Newsmakers Report 2024’, which showcases individual bank performances, acts as a benchmark for the banking communications fraternity to strive to better manage their media engagement strategies, by offering insights that guide strategic decisions and annual rankings.