SapientNitro appoints Sushobhan Mukherjee as VP strategy for APAC

SapientNitro has announced the appointment of Sushobhan Mukherjee as vice president, strategy, for Asia Pacific. In a newly created position, Mukherjee will be based in Singapore, and will help expand the company’s strategic capabilities and thought leadership across SapientNitro’s offices in the region, including Australia, China, India and Singapore.

He moves from R/GA where he was planning director since September 2010. Mukherjee has spent more than 20 years at agencies including R/GA, JWT and Publicis. At SapientNitro, he will report to senior vice president Dr Christian Oversohl.

"With his well-rounded marketing experience across cultures, agencies and brands, Sushobhan was a great choice for this role. Sushobhan will help clients create innovative brand experiences through insightful understanding of consumer behaviour and emotions, leveraging SapientNitro's connected capabilities across the communications and commerce continuum. This appointment represents a critical piece in our APAC growth strategy," said Oversohl.

"Consumers across Asia Pacific are embracing digital to change their lives fundamentally. Brands and consumers are now fellow travellers in a journey mediated by devices, interactions and platforms. SapientNitro is best positioned to help clients understand and navigate this fantastic journey, which is why I am excited to be here," added Mukherjee.

Awards won by Mukherjee include Gold at The Appies 2010, Gold at 2010 Advertising & Marketing Effectiveness (New York), Grand Effie in 2009, and a Jay Chiat Gold.