Arati Rao
May 31, 2011

Saints And Warriors chosen for new CavinKare product

The agency is currently working on the name and branding for the finger snack

Saints And Warriors chosen for new CavinKare product

Saints And Warriors has been assigned the creative duties for a yet-to-be-launched finger snack from CavinKare.

Confirming the development, Pushpinder Singh, chairman and copywriter at Saints and Warriors, said, "We're still working on the name and the branding. The product is a finger snack (like chips) and will be targeted at the youth."

Asked about what worked in Saints And Warriors' favour, Singh said, "I think the decision was taken on the basis of our initial interactions when we won Garden Namkeens."

Source:
Campaign India