Saints & Warriors have conceptualised the launch TVC for the new Škoda Fabia. Škoda has re-launched the Fabia, positioned as premium hatchback with a change in design and functionality.
To communicate this, a TVC which shows various shots of the car which highlight the changes made from the previous version. The TVC shows the change in interiors by showing the new gear knob, dashboard, steering wheel and tachometer while changes in the headlights as well as rear-lights along with a few other changes are shown. The TVC ends with the new the tagline for the Fabia, “Now that’s fab”.
Commenting on the TVC, Pushpinder Singh, chairman and copyrighter, Saints & Warriors, said, "Through this TVC, we have attempted to make the Fabia synonymous with good taste. After studying the consumers we realised that they wanted a strong European car with the performance to match and don’t look to compromise . The Fabia provides just that and it’s a great combination of a strongly built car with great features and a performance to match. These are the elements we have hit on in the communication.”
WATCH the TVC now
On the launch of the new Fabia, Thomas Kuehl, board member and director, sales and marketing, ŠkodaAuto India said, “The new Škoda Fabia underlines Škoda’s belief in providing its customers with clever and intelligent mobility solutions. We believe that the new Škoda Fabia exemplifies significant developments in form and function. It caters to larger group of people who want a premium hatchback, with the best of technology, safety and practicality in their car, yet accessible price range with an improved value for money proposition. We are confident that the New Škoda Fabia will surpass the expectation of all and will be received well by our customers”.
Ashutosh Dixit, senior general manager, sales and marketing, ŠkodaAuto India, added, “It has been our constant endeavor to bring newness in terms of design, comfort and technology. New Škoda Fabia is an exemplary model of this focus and customer feedbacks. These three variants with advanced engine technology are result of extensive research with our customers and will cater to the requirements of a wider array of customers. New Škoda Fabia also continues the promise for utmost safety to the driver and the passengers with safety functions like Anti-lock Braking System, Engine Braking Control and Dual Rate Brake Assist. In totality, now it is a fabulous package and hence the line - “Now that’s fab”.
For the launch of the new Fabia, along with a TVC Škoda will be carrying a 360 campaign which will consist of above the line & BTL media which will include TV, print, Out of Home, on-line, radio, social media marketing, consumer contact programmes, cinema and on ground activation.