Defence and security company Saab India Technologies has appointed Crayons Communications Group as its creative agency. Prior to this appointment, the creative duties for India were handled by the parent company Saab in Sweden.
Crayons was chosen after a evaluation on an extensive set of parameters, informed an official statement.
The agency will execute all requirements on brand communications including print advertising, events and online advertising.
Lars -Olof Lindgren, head of market area – India, and chairman, Saab India Technologies, said, “Crayons is expected to facilitate creation of a distinct market space for Saab and establish its presence with all stakeholders in India. With this new creative partner on board, Saab will be well equipped for handling the creative translations and innovation requirements for India market”.
Susanne Dalskog, vice president, communications, Saab India Technologies, added, “The ambition was to find a creative partner to work together with Saab with the brand platform in India market and become an interface between marketing and communication. I believe that with their strategic understanding and strong production abilities at communication concepts, Crayons will be able to do a very good job.”
Ranjan Bargotra, president, Crayons Communications Group, said, “We are deeply honoured to partner with Saab Technologies, It will be a unique experience for all of us at Crayons to work within the growing defence and security sector, in which Saab is a multi-billion dollar player. This kind of opportunity will be a first for Crayons, and we eagerly look forward to building a strong relationship with Saab.”