Research and Rankings
Campaign India Team
Nov 12, 2024

Rural India goes hybrid: 47% embrace digital meets traditional media

Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.

Rural consumer's FMCG basket has grown by 60% in 2024, as per the GroupM Kantar report. Image credit: Photo by Neerja Panchal, Pexels.

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